Types of Information that may be Collected
The following are the types of information we may collect:
Information You Provide Us
Personal information that you provide to us, including without limitation your name, email address, telephone number, physical address, birth date, gender or zip code or other information may be collected via the Site.
Site Usage Information
We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address.
When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from us and our subsidiaries and affiliates. Additionally, we keep a record of what types of emails you have opted to and not to receive.
Information from Other Sources
We may receive information about you from other sources and add it to your personal information.
How information may be collected
We may collect information from you in several different areas on the Site, including but not limited to those described below:
You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer.
The customer contact information you supply on the registration form will be used to send you e-mail newsletters and updates about upcoming events, contests, promotions and product information. In addition, the information is used, when necessary, to contact you concerning the status of an order or to answer any of your questions. We may selectively choose to share this information with other divisions of our business and/or third parties.
Newsletters and Site Emails
We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.
Surveys or Voting
From time to time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.
Contests or Sweepstakes
Customers use an order form to request or purchase information or products. When you place an order, we collect contact information, such as your shipping and e-mail addresses, and financial information, such as your account or credit card numbers. Contact information from the order form is used to send orders and information about us to our customers and to get in touch with them when necessary. Financial information is used to bill the customer for products. You also have the option of ordering products over the telephone, and you may choose to pay by check.
If you register with the site, we can store your credit card information on file on our secure servers for your use on future orders. If you select this option, you will be able to store multiple credit card information in “My Account” of the Soldiers To Sidelines Online Store. You will be shown the name you selected for your card, its last four digits, and the expiration date to confirm it is the card you want to use again. When you select this payment option, your credit card information goes over a secured server.
Web Beacons, Pixels, and Other Tracking Technology
Our Site uses a variety of technical methods for tracking purposes, including Web beacons and pixels. Web beacons are small pieces of data that are embedded in images on the pages of Websites which may be set by us or our third-party partners. We also use these technical methods to analyze the traffic patterns of our Web sites, such as the frequency with which our users visit various parts of our Web sites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send to determine whether the e-mails have been opened and/or links clicked on in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
We may use pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partners. These files enable our advertising management partners to recognize unique cookies in your Web browser, which in turn enables us to learn which advertisements bring users to the Site. The cookie may have been placed by us or by another advertiser who works with our advertising management partners. With pixels, the information that we collect and share is anonymous and not personally identifiable. For more information about pixel technology and about how to opt out of these technologies, please visit www.doubleclick.net/us/corporate/privacy.
IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our business partners. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
How we use the Information Collected
As applicable, the information you provide to us may be used to:
- contact you about the Site;
- contact you relating to your registration and/or membership status;
- confirm or fulfill an order you have made;
- monitor or improve the use of the Site;
- customize the advertising and content you see;
- monitor compliance with our terms and conditions of use of the Site;
- provide special offers to you from us and/or our affiliates and/or other third parties;
- send you promotional material on behalf of our business partners; and
- inform you of a prize you have won.
With whom the Information May be Shared
At times, we may share your personally identifiable information with others for various purposes. We will not share, sell, rent or trade personally identifiable information with third parties for their promotional purposes. The following outlines the ways in which your information may be shared with others:
We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include Website operation, sending e-mail, removing repetitive information from user lists, Website analysis, analyzing data, processing credit card payments, and providing customer service. These entities have access to personally identifiable information needed to perform their functions, but may not use it for other purposes.
We may send offers by email to you on behalf of other parties. When we do this, we do not give that party your name and address. If you do not want to receive such offers, you may opt-out in response to the email, or change your preferences by emailing Harrison@soldierstosidelines.org
We may share aggregate information such as demographics and Site usage statistics with our affiliates or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.
Opt-in and Opt-out Programs
Third-Party Ad Serving
The Website may use a third-party network advertiser to serve the advertisements on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other Web sites you have visited. Third-party ad serving enables us to target advertisements to you for products or Web sites you might be interested in. Although advertisers or other companies do not have access to the Wesbsite cookies, the Website’s advertisers and sponsors may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Other companies’ use of their cookies is subject to their own privacy policies, not this one.
The Site may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.
In the event we are required to respond to subpoenas, court orders or other legal process your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Site.
Chat Rooms, Forums, and Message Boards
The Site may make chat rooms, forums and message boards available to its users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.
Links to Other Web Sites
This Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Certain personally identifiable information, such as credit card information, is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.
A Special Note for Parents Concerning Privacy
The Site is a general audience site. We knowingly collect personally identifiable information from children as provided by a parent or a guardian registering for any of our youth events. We will do so in compliance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents. We encourage you to visit the Direct Marketing Association’s Web site (www.the-dma.org) and explore the Get CyberSavvy! Program as well as the GetNetWise Web site (www.getnetwise.org) to learn more about parental control tools.
Correction/Updating Personal Information
If your personally identifiable information (such as your address) changes, or if you no longer desire to access our Site, you may correct, update, delete or remove the personal data you have provided to us by making changes to your profile, by using an opt out message in an email, or by emailing firstname.lastname@example.org with your request.