The 2025 Soldiers To Sidelines (STS) Military Women’s Coaching Certification Seminar was nothing short of transformational. Held virtually, this four-day event brought together 265 military women—veterans, service members, and spouses—united by a shared mission: to lead and inspire through coaching. With support from our presenting sponsor and partner, the Wounded Warrior Project, and STS Corporate Coaching Council Member Wells Fargo, the seminar empowered participants with leadership tools, technical coaching knowledge, and a renewed sense of purpose.
Setting the Tone
Harrison Bernstein, founder and executive director of Soldiers To Sidelines, kicked off the seminar by welcoming participants and laying out the roadmap to certification. Alongside co-host Johannah Zabal, Director of Sports Performance, Harrison set expectations for engagement and emphasized the benefits of the STS program—including lifetime access to educational resources, STS gear, and powerful networking opportunities.
Toby Johnson, CEO of Clean Simple Eats and former Army aviator, opened the week with a powerful talk on leadership, authenticity, and resilience. Her transition from the military to corporate America showcased the value of staying true to one’s identity. “Courage,” she said, “isn’t the absence of fear—it’s action in spite of it.”
Molly Miller, Regional Director at the Wounded Warrior Project (WWP), emphasized the importance of holistic wellness. She encouraged veterans to take full advantage of WWP’s physical and mental health programs. Melissa Washington, founder of the Women Veterans Alliance, reinforced the need for continued community and connection, highlighting upcoming opportunities for involvement.
Coaching Philosophy: The STS Approach
Harrison led several foundational sessions focused on what it truly means to coach. He introduced the STS Hierarchy of Coaching Success: strategy, technique, fitness, motivation, and, most importantly, inspiration. Harrison challenged attendees to “influence others to do what you want them to do because they want to do it,” emphasizing the role of purpose, communication, and character.
The Power of Authenticity
Johannah Zabal brought her own journey into focus through stories of vulnerability and growth. Her “Know Thyself” presentation asked participants to reflect on their identity beyond titles—exploring values, goals, and lived experiences. She introduced her six rules for authentic coaching, reminding everyone that “pretending to be someone else is exhausting—your true self is your superpower.”
Expert Insights: A Dream Team of Presenters
The seminar featured an extraordinary lineup of guest presenters, each of whom brought specialized expertise to elevate the coaches in training:
- Dr. Allison Brager, Army Major, neuroscientist, and sleep expert, delivered eye-opening sessions on the science of sleep. She explained how sleep affects muscle recovery, brain function, and athletic performance—especially for female athletes—and offered strategies for improving sleep hygiene.
- Dr. Anna Swisher, Director of Sports Science and Coach Development at USA Weightlifting, provided deep insights into building a personal coaching philosophy. Her emphasis on character, communication, and generational awareness helped participants reflect on the legacy they wish to leave behind.
- Lilly Vanek, a registered dietitian and certified sports nutritionist, presented a thorough guide to fueling athletes for success. From hydration tips to supplement safety, Lilly emphasized practical, sustainable nutrition strategies that female coaches can immediately implement with their teams.
- Jen Durant, with a background in naval aviation and consulting, encouraged participants to be the “architects of their lives.” She led discussions that challenged conventional wisdom about success, introduced systems for personal growth, and emphasized building supportive communities.
- Jen Baker, Director of Athletics at Johns Hopkins University and former U.S. Navy pilot, shared her unconventional path from military service to athletics administration. Her story highlighted the importance of pivoting, embracing leadership roles in sports, and empowering young athletes through coaching and mentorship.
- Marilla Cushman, retired Army Lieutenant Colonel, represented the Military Women’s Memorial, reminding participants of the historical significance of their service. Her call to get involved in preserving and celebrating military women’s contributions was deeply impactful.
Real Conversations, Real Growth
The seminar created a safe, collaborative environment where hard conversations took place—about leading in male-dominated spaces, about empathy and emotional fatigue, and about the struggle of balancing service and self-care. Participants supported each other in breakout rooms and live chats, strengthening the very community they were building.
One such conversation, led by participants like Nancy, tackled the challenge of earning respect in traditionally male environments. Her story of overcoming initial resistance from subordinates through professionalism and influence was hailed as a prime example of coaching through character.
A Special Thanks to Our Sponsors
None of this would have been possible without the generous support of our sponsors. Thank you to the Wounded Warrior Project for your unwavering commitment to holistic veteran wellness, and to Wells Fargo for championing military leadership development and supporting pathways into coaching careers.
The Journey Doesn’t End Here
Certification is just the beginning. Graduates are invited to join the STS Journey—an advanced professional development track offering access to coaching jobs, mentorship, continued education, and ambassador opportunities. The community doesn’t end with the seminar—it evolves, grows, and continues to empower.
Final Thoughts
The 2025 Military Women’s Coaching Certification Seminar was more than an educational event—it was a celebration of identity, leadership, and the enduring power of service. From aviation hangars to weight rooms and from battlefields to playing fields, these women are ready to lead the next generation of athletes with strength, heart, and authenticity.
The future of coaching is bright—and it’s wearing camouflage, coaching polos, and red whistles.
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